About

In 2015, Spotify’s analysis of over 20 billion songs, showed Hip-Hop to be the most listened to genre in the world. In that same year, every single top 10 rap album in the UK had an explicit content rating apart from one.

In a genre that so often promotes crime, violence and misogyny, we are the alternative. We believe music is a powerful tool so we champion positive content.

Spearheaded by our founder, award-winning rap artist Guvna B, we provide clean content for urban communities so we can impact culture.